It's snowing in London; it sometimes does this. But for the main news networks this is a big story. So big that they have sent dozens of reporters and camera crews out to film snow and to warn people not to go out unless it's absolutely necessary, which in itself was not absolutely necessary, so they should have stayed at home and done some proper reporting. They have also recruited thousands of 'stringers' from the general public to send in pictures taken on their mobiles of snow where they live. This makes me disproportionately angry. I have been fulminating at the television for most of the morning. I took a crap photo on my mobile and made a ham-fisted attempt to stick it in this post. This is where it belongs. It does not belong on a national news network which employs trained and expensive professionals to filter and analyse the news for us.
This sort of thing is going to be a big problem for all industries dealing in moving pictures, now that any klutz has the technology to capture and distribute vt. Occasionally a genius will emerge but more often than not we'll be looking at the 21st century equivalent of the music 'demo' tape. Most great bands from the late 70s until the last couple of years were discovered through their tapes, but for most A&R men it was like sifting through sewage for a gold watch.
John Shuttleworth's tape on "How To Make Demos" is a brilliant demonstration of this, and definitely worth seeking out (inspired by this, I am also thinking of putting on the web somewhere demo tapes from the 80s and 90s made by people I know who are now dads, under the imaginative title of Dadrock).
Anyway, User Generated Content is just like this - any quick scan of YouTube will tell you that - but it has such cachet among tv people that it's become a faddy gadget, like those Syndrums that appeared in the 80s - Sky's version of Toccata and Fugue being a particularly silly example,
and Sky's drummer
Tristan Fry being a particularly silly example of a drummer (that's him on the left). It took a long time for people in the music business to get bored of Syndrums and even really talented, credible people like Roddy Frame from Aztec Camera started using them.
So please, if anyone has ever taken a picture of snow, remember the Syndrum and don't send it to anyone else, not Mark Austen, Kay Burleigh, Kirsty Young or Matthew Amroliwala.






